This year's 24 Hours in Farming event launched on June 7, and taking part this year, on August 8, is butcher Matt Slack.
He has made waves on social media, racking up over 135,000 followers on Tik Tok and over 90,000 on Facebook.
His aim? Get people cooking, get people closer to the food chain and trying to find out why society seems so removed from food and farming.
Top FG podcasts to listen to:
Cumbrian farmer Charlotte Ashley on her transition from beef to dairy
Couple keep historic dairy farm going and open UK's first off-grid farm-to-fork restaurant
New entrant starts successful farm business after visiting Open Farm Sunday