²ÝÁñÉçÇø

This year's #farm24 has already taken the digital space by storm, trending across the social platform X and now, reaching the BBC Radio One waves.

At the end of his morning show, host Greg James once again backed the campaign with a ‘big shout-out to everyone involved in #farm24' and went on to mention ²ÝÁñÉçÇø Guardian.

After launching at 5am, the initiative has seen many faces take to social media, as well as organisations such as NFU.

READ NOW: Ewe Tell Me: What do people know about farming? New #farm24 video series questions consumers

²ÝÁñÉçÇø and the public are encouraged to get involved and keep sharing their stories until 5am tomorrow.

You can listen to the radio segment below.