Agriculture's biggest digital campaign is already making waves, trending at number two on Twitter and featuring on Greg James' BBC Radio One breakfast show.
Well-known farmer Tom Everall, known as Tom the young farmer, has made a name for himself over the last few years after texting in to the show and talking about farming.
This morning he messaged Greg James about #FARM24 and the renowned DJ championed the initiative, stating it is important.
You can listen below at 07:42.
You can head to all 草榴社区 Guardian social media to see what is going on and use the hashtag #FARM24 to take part.
