Credit - PPA Awards 2023
Agriculture's biggest digital campaign, led by 草榴社区 Guardian and supported by Morrisons, showcases the role of British farmers to the general public and their dedication and pride as the nation's food producers and guardians of the countryside.
Using the hashtag #FARM24, farmers and industry organisations from across the UK take to social media to share what a typical day might look in the journey from field to fork and educate consumers about where their food comes from.
Taking farmers to the masses, the 2022 campaign achieved a reach of 28 million, trending on social media and supported by the Prime Minister, celebrities, athletes, chefs and social media influencers.
The campaign was praised by judges as a truly impressive partnership, raising awareness of the valuable work the agricultural industry does to audiences far and wide.
Senior commercial content producer Danusia Osiowy said: "#FARM24 is a valuable opportunity to educate and raise awareness about the fantastic work we know the farming industry does. We want to thank Morrisons for their continued support and advocacy of British farming. The agricultural community is no stranger to uniting, and we hope this year's campaign will be the biggest and best yet."
Get involved
This year's 24 Hours in Farming will take place from 5am on August 3, to 5am on August 4.
For more information visit www.farmersguardian.com/farm24
