New AHDB show aims to highlight benefits of livestock farming
AHDB is set to partner with ITN Business to launch a dedicated programme showing the positive impact of livestock both on the environment and the food system.
Farming a Greener Future is to launch in November and will be hosted by journalist and news presenter Duncan Golestani from the ITN London studio. It will be available to watch on the ITN Business content hub as well as on NewScientist.com.
AHDB's divisional director of engagement Will Jackson, said: "The reputation of our industry is a core priority for AHDB, and we are delighted to be able to partner with ITN to deliver a critical message about our livestock industry.
"Too often the public narrative about the impact of livestock is a negative one, while their unique ability to provide both solutions for climate change, nature decline, and food security is either ignored or misunderstood. AHDB hopes to shed light on this and encourages anyone who would like to be part of highlighting livestock's unique abilities to join us in this partnership."
Throughout the series key themes will be explored including: dispelling the myths around livestock agriculture; exploring livestock's unique role in providing and supporting nature-based solutions to climate change and nature decline while delivering food security for a growing global population to support health.
Nina Harrison-Bell, head of ITN Business, spoke about the partnership with AHDB: "This is a really interesting partnership for ITN Business. By partnering with AHDB, we hope to share the many benefits of livestock farming, such as the nutritious food for the global population, the jobs it provides and positive impacts for our planet."
The partnership is encouraging leading organisations get involved and to spearhead their own news item. Ms Harrison Bell said it was looking for organisations contributing towards food security, delivering nature-based solutions and positively impacting the environment, to take part and share their stories.
Anyone interested should contact ITN Business' Head Programme Director James Linden at [email protected] or Programme Director [email protected].
