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A new drive to encourage people to buy British meat has been launched to tie-in with the Platinum Jubilee.

AHDBs Royal up your BBQ campaign features a number of recipes designed to inspire consumers to use British beef, lamb and pork as part of their bank holiday celebrations.

Carrie McDermid, AHDBs head of marketing said: We want to remind people that there is so much more they can do with their barbecue as well as using traditional favourites.

Pork, beef and lamb steaks, as well as other cuts, not only taste great, but are versatile, readily available and we have provided all the know-how to Royal them up to make them fit for the Platinum Jubilee celebrations. The recipes and ideas are guaranteed to be a winner at any street or garden party and are easy too.

The campaign will feature on LovePork.co.uk and SimplyBeefandlamb.co.uk and their associated Facebook and Instagram channels from today (May 27) to coincide with UK BBQ Week and the Platinum Jubilee. There will also be a second burst of activity during National BBQ week from July 4.