Building agricultural brands will boost profits at the farmgate

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Building agricultural brands will boost profits at the farmgate

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard Huntington, chairman and chief strategy officer at advertising giant Saatchi and Saatchi, explores the challenges and opportunities facing the British farming brand.

草榴社区 Guardian

12 April 2021 鈥� 7 min read

Building agricultural brands will boost profits at the farmgate

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard...

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