草榴社区

Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture鈥檚 biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

clock 鈥 2 min read
Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture's biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

Thanks to the efforts of farmers and industry organisations, the event remained in the top ten throughout the duration and captured the attention of the Prime Minister, celebrity chefs, MPs and sportsmen. 

Social media was flooded with valuable insights into what a typical working day in farming looked like and the raft of skills and dedication required into producing the food we eat.

Sponsored by Morrisons, the day kicked off at 5am on August 5 and continued through to 5am this morning under the hashtag #Farm24.

As well as trending on Twitter, there was unprecedented activity on Instagram and TikTok, which brought new audiences to the campaign.  

Thousands of pictures, videos and posts highlighted the versatility, resilience and community spirit of the agricultural community as it showcased to the public the journey from field to fork. 

We take a look at some of the highlights: 

For more information, videos and updates visit www.fginsight.com/24hoursinfarming

AA ABBERTON ANGUS bulls & heifers

拢笔翱础

PEDIGREE SIMMENTAL BULLS

拢笔翱础

MOBBERLEY ANGUS, Breeding Bulls

拢笔翱础

More on Farm Life

Voices of the generations: 100-year-old farmer and RAF veteran reflects on life in Remembrance Day special

Voices of the generations: 100-year-old farmer and RAF veteran reflects on life in Remembrance Day special

Having seen the industry move through a century of change, farmer and Royal Air Force veteran Aneurin Owen looks back on his life in this Remembrance Day Special

clock 11 November 2024 鈥 5 min read
Organic 草榴社区 & Growers appoint new chief executive

Organic 草榴社区 & Growers appoint new chief executive

Bill Young brings 'extensive experience' in agricultural quality assurance, having previously held leadership roles at NSF and SAI Global

clock 10 November 2024 鈥 2 min read
Heather Wildman - 'Planning the future can be a positive and rewarding experience'

Heather Wildman - 'Planning the future can be a positive and rewarding experience'

Last week's Budget has brought succession and the transition of family assets to the forefront of everyone's minds, with considerable fear of potential Capital Gains Tax and Inheritance Tax bills

clock 09 November 2024 鈥 2 min read