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Online supermarket Ocado said the launch of the new show had led to an increase in sales of British pork and Lion's Mane mushrooms

Matt Slack, Master Butcher at E.V.Slack and Sons, showcases the best cuts of beef to offer your family a healthy, tasty meal without breaking the bank

The retailer said it aims to build on its commitment to farmers and growers by offering more 'high quality British produce' in its stores

The retailer has joined Morrisons, Sainsbury's, Aldi and Ocado in introducing a 'Buy British' section for customers online

Simon Roberts, the chief executive officer of Sainsbury's, discusses the need for fundamental reform of the UK's food system

The retailer joins Aldi and Morrisons as the latest supermarket to sign up to the food campaign

Morrisons and Aldi have now made changes to their shopping experience to promote farm businesses and produce online through the 'Buy British' initiative

Proposals to standardise and simplify packaging information so food produced to the highest standards is consistently labelled

Mr Sunak urged more retailers to introduce the tool for consumers

Rami Baitieh, chief executive of Morrisons, said the move 'backed Britain's farmers and the high quality food they produce'