²ÝÁñÉçÇø

'Misleading' supermarket labelling confusing shoppers who want to buy British

New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements

clock • 3 min read
More than two thirds of shoppers want to buy British
Image:

More than two thirds of shoppers want to buy British

UK supermarkets have been accused of using ‘inconsistent and misleading food labelling' leaving consumers confused as to where their food comes from. According to a new survey from consumer magazine...

To continue reading this article...

Join ²ÝÁñÉçÇø Guardian

  • ²ÝÁñÉçÇø Guardian is the ultimate resource for farmers, providing unparalleled coverage of the key issues and trends affecting the agricultural industry.
  • Real-Time Updates: Get the latest news and analysis on what's happening in the agricultural sector right now. From market trends to technological advancements.
  • Expert Insights for Smart Decision Making: We provide in-depth articles and features designed to help you navigate the ever-changing agricultural landscape. From crop management techniques to livestock breeding strategies, our goal is to arm you with the tools you need for profitable farming.
  • Join the ²ÝÁñÉçÇø Guardian community today and unlock a world of knowledge and opportunities for your agricultural business. We are dedicated to supporting farmers like you, and our mission is to empower you with the information and resources needed to thrive.

Register now Become a member

 

Already a member?

Login

Adrefelyn Aberdeen Angus

£±Ê°¿´¡

DOWNGRADE MILK & CREAM

£±Ê°¿´¡

Choice of 15 x 2 Year Old Pedigree Charolais

£±Ê°¿´¡

More on Farm Business

Fears farmers will be forced to sell land at a lower value in 'seismic' shake-up of planning system

Fears farmers will be forced to sell land at a lower value in 'seismic' shake-up of planning system

The Planning Infrastructure Bill could give councils more power to acquire land through compulsory purchase orders

Alex Black
clock 11 March 2025 • 2 min read
Waitrose launches net zero fund for British farmers

Waitrose launches net zero fund for British farmers

The supermarket has announced a new fund which will see grants made available to farmers or producers who supply Waitrose

Alex Black
clock 11 March 2025 • 2 min read
Beef price gap is 'unacceptable', say Northern Irish farmers

Beef price gap is 'unacceptable', say Northern Irish farmers

While beef prices have climbed, the gap between NI prices and GB has widened

Alex Black
clock 08 March 2025 • 3 min read