Social media influencers with over 130 million subscribers have helped to raise awareness of farming among young people.
Sidemen, a seven-man British YouTube group consisting of internet personalities including rapper and boxer KSI, undertook a '24 hours of farming' challenge on Sandy Farm in Surrey earlier this year.
Extending Sidemen Sunday thumbnails with AI
— 饾檯饾檴饾檸饾檭 饾檿饾檧饾檷饾檰饾檧饾檷 (@ZerkaaHD)
On the episode - ‘Sidemen Become 草榴社区 for 24 hours' - features the group getting hands-on with livestock farming and learning about the challenges farmer's face on a daily basis.
The group learned how to round up sheep into a pen, split off ewes from the lambs for shearing, moving them on to new grass and weighing cattle to check their condition.
Just a farmer and his sheep 馃悜
— Sidemen (@Sidemen)
Sideman also got involved with the physical work with plenty of dung work, scaling hay stacks, repairing leaking pipes and splitting logs.
KSI - better known for the drink Prime which he created alongside American influencer Logan Paul and his collaboration with DJ Nathan Dawe on the single 'Lighter' - will be fighting Tommy Fury next month who is the brother of world champion boxer Tyson Fury.
You can watch the full video
See also: Farmer Tom Martin to appear on Countryfile to celebrate harvest season